I've been doing a few one-brand beauty roundups lately and this week it's Jones Road Beauty's turn! Founded by Bobbi Brown after leaving her namesake company in 2016, Jones Road Beauty launched on October 26, 2020, on the same day her 25-year non-compete agreement with Estee Lauder expired! The company was built around the philosophy that the world doesn't need more beauty products, it needs better beauty products, the brand focuses on simple, easy-to-use formulas designed to enhance your natural beauty rather than cover it up. I've been lucky enough to try a selection of products from the range over the last year, so today I'm sharing my thoughts on the products in my collection and which ones I'd most recommend picking up.
My first foray into Jones Road Beauty was the Miracle Balm* in Flushed, a cool pink shade with a subtle sheen and sheer-to-buildable coverage. Described as a light-reflecting balm rather than a traditional blush, it can be used in a variety of ways and gives the skin a fresh, healthy-looking glow. The texture is so unique and unlike anything else in my collection. You need to break the surface of the balm with your index finger first, and then warm it up to soften the formula. It doesn't fully set on my skin and retains a slight tackiness, which makes it one of my favourite products to wear during Alberta's cold, dry winters. I often reach for it on days when the temperature falls below -10°C as it gives my cheeks a little extra protection while still looking beautiful on the skin.
| l-r: Flushed, Chic, Dusty Rose and Golden Hour |
I apply it over foundation using the Everything Brush* - a dense, wide and flat brush that gives controlled, even coverage - and have been impressed by both the colour payoff and wear time. Despite the balmy texture, I haven't noticed it fading or transferring throughout the day and it keeps my skin hydrated while giving it a healthy sheen without ever looking greasy. The full-size compact contains a generous 50g of product and, honestly, I think it would take me years to finish. Therefore, I was very happy when Jones Road made the Mini Miracle Balms* permanent! I have the shades Chic, Cheeky and Golden Hour and find the smaller size much more practical while still containing plenty of product, and you can also bundle these for a saving! The formula is incredibly easy to build and blend, making all three shades very wearable. The brand actually sent me two full-size Miracle Balms in Flushed, so I passed one on to a friend who quickly became a fan too, even decanting some of it to keep in her handbag! Her verdict? "I need this product in my life!" High praise indeed!
Continuing with blush and earlier this year Jones Road launched the Blushing Sticks*. These are buttery lip and cheek tints that are easy to apply, blend beautifully and can be built up from a sheer wash of colour to something a little more noticeable. Unlike the Miracle Balms, which stay balmy on the skin, the Blushing Sticks feel more like a traditional cream blush and leave behind a soft-sheen finish without any shimmer. I love the matte pink packaging and satisfying magnetic closure, and the formula looks just as lovely on the lips as it does on the cheeks. They wear well throughout the day on my skin and are incredibly easy to apply either directly from the stick or with a brush. I have three of the nine shades: Bare (a cool dusty rose), Pinch (a neutral rose) and Joy (a sheer raspberry), and all three are beautiful everyday colours.
| l-r: Bare, Pinch, Joy |
Moving onto base, the Your Skin Foundation Stick* is described as offering medium to full, buildable coverage, although I'd personally say it leans more towards light to medium coverage with a very natural-looking finish. The formula is creamy and lightweight, gliding onto the skin without dragging and blending out effortlessly with a brush. It feels comfortable to wear throughout the day and never looks cakey or heavy on my skin.
I was sent the shades Beige and Neutral Beige, both of which are described as light to medium shades with neutral undertones. They're a little too dark for me unless I have some tan on, but the formula itself wears beautifully on my combination skin. I do get a little oily around my nose throughout the day, but the foundation stays in place well and is easy to touch up with a little powder. I also love the weighty magnetic packaging, which feels luxurious and the packaging is sleek which makes this a great option for travelling. It's no surprise this foundation went on to win an Allure Best of Beauty Award this year, as it's one of the easiest stick foundations I've tried.
Some of the newer products to the Jones Road Beauty lineup are the Wide Awake Brightening Neutraliser* and Concealers* (name change pending). The formula is thicker and firmer than I was initially expecting, but it spreads easily once warmed up and I find using my ring finger works particularly well for application. I have the Wide Awake Brightening Neutraliser in Fair Peach, which does a great job of colour-correcting and brightening my dark under-eye area. For concealer, I have the shades 8N (light with neutral undertones) and 9W (light to medium with warm undertones). Both are a little darker than I would normally choose, although 9W works well for me.
| l-r: Your Foundation Stick in Beige, Neutraliser in Fair Peach, Concealers in 8N and 9W |
The coverage is medium to full, the formulas layer beautifully without looking cakey and they wear well throughout the day on my combination skin when set with powder. Despite the higher coverage, they still manage to look quite natural and never feel heavy under the eyes.
I also have the Bright Skin Illuminating Drops* and I have not stopped using these since I got them! They give my skin a soft, natural-looking glow while adding a boost of hydration. I've mainly been mixing them into my foundation and the ultra-fine pearls add the most beautiful luminosity without looking glittery or over the top. They can also be mixed into moisturiser (for the face or body) or worn on bare skin for a subtle glow. I have the shade Gilded, a white gold, and it works beautifully with my complexion. I've had no issues with it pilling under my skincare or makeup and I honestly think this might be one of my favourite products from the brand. Plus, just look at that chic packaging... obsessed!
Next up is the Statement Mascara* in Black. The wand was a little bit of a learning curve for me as I'm more used to smaller, non-curved brushes, but once I got the hang of it I really enjoyed the formula. It separates my lashes beautifully and after a couple of coats gives great volume without looking clumpy. Best of all, I haven't experienced any smudging or flaking, which is always my biggest concern with mascara!
| l-r: Miracle Balm in Golden Hour, Bright Skin Illuminating Drops in Gilded, Lip Recharge in Rose |
Lastly for makeup, the Lip Recharge* in Rose (a sheer pink with gold shimmer) is probably one of my favourites from everything I've tried! I'm a sucker for a good lip product and I'm absolutely obsessed with the cooling metal applicator tip. Despite containing shimmer, it doesn't leave my lips looking glittery and instead adds a beautiful glossy finish with just a hint of sparkle. The formula leaves my lips feeling smooth, hydrated and comfortable, while also giving them a lovely shine that lasts well. It contains peptides, vitamin E and shea butter, plus a subtle mint scent that makes it feel even more refreshing to use. This has quickly become a handbag staple for me!
For skincare, I have the Eye Cream* and have been really enjoying it. The lightweight formula keeps my under-eyes nicely hydrated and sits well under makeup, making it the perfect partner for the Wide Awake Brightening Neutraliser and Concealer. It contains macadamia seed oil and trehalose to help support hydration and I've had no issues with pilling or creasing.
I also have a couple of products from the body care range. The Body Scrub* contains natural bamboo powder and strikes a great balance between being effective and gentle. It gives me the level of exfoliation I want without feeling abrasive, and my skin always feels noticeably smoother, softer and brighter afterwards. The Body Cream* might be one of the richest body moisturisers I've ever tried! Formulated with sodium hyaluronate, natural oils and ceramides, it leaves my skin feeling incredibly soft, nourished and hydrated with a gorgeous glow. I personally prefer using it at night as it takes a little while to sink in, although the downside is that I found myself getting through the tub surprisingly quickly! Both products have a subtle citrus scent that doesn't linger on the skin and I am completely obsessed with the matte blue packaging, which looks so chic in the bathroom.
Overall, I've been really impressed with the products I've tried from Jones Road Beauty. The brand's focus on effortless, skin-loving makeup really shines through and I usually reach for at least one of the products everyday while doing my makeup! If I had to pick just a few standout products, they'd be the Miracle Balm, Lip Recharge and Bright Skin Illuminating Drops. Honourable mentions also go to the Blushing Sticks and Statement Mascara, both of which have become favourites too. I know the foundation stick and concealers would be favourites too if they match my natural colouring a little better!
Jones Road Beauty is available directly from their website and I would definitely recommend checking the brand out if you love natural looking makeup and easy to use formulas! All Jones Road Beauty products are cruelty-free and Leaping Bunny Certified. Let me know if you have tried Jones Road or what's on your wish list!
*denotes a PR sample that was sent to me.
All opinions are my own. Affiliate links used.
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Danielle xx
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