Sunday 21 April 2024

Makeup Review | MERIT Beauty The Eye Set


merit beauty eye set review

MERIT contacted me a couple of months ago to ask if I’d like to try their eye set and after hearing such good things about their line it was a no brainer! To give a short introduction, MERIT is a clean, vegan, cruelty free and luxury beauty brand inspired by minimalism. They were founded by Katherine Power (also the founder of Versed) in 2021 and are based out of Los Angeles, California with the products being made in the U.S., South Korea, China and Italy. I received The Eye Set* which includes everything in this post and retails for $129 CAD | £102 | £94 USD. You also get the signature bag with your first order! 


merit eye set review

The Eye Set includes the Solo Shadow in Vachetta ($33 CAD | £26 | £24 USD individually). This is a single, cream to powder eye shadow with a matte formula in a beautiful neutral shade with Vachetta being described as a warm beige. The formula can be applied either with your finger or a brush and the Brush No.2 ($27 CAD | £22 | $20 USD individually) is the perfect size, soft (vegan bristles) and dual ended so great for applying all over the lid or lash lining. The shadow itself is buildable so you can blend it out more to have a subtle hint of colour or add more drama if you layer it. It’s nicely pigmented and very easy to blend and hasn’t caused me any irritation and is safe for sensitive eyes and contact lens wearers! I will say though that I have very oily lids so there is not much colour left on mine by the end of the day whether I use a primer or not. In its defence, it fades very evenly but it’s not quite as longwearing as I was hoping for or expecting! 


merit beauty solo shadow vachetta swatch review
MERIT Solo Shadow in Vachetta (unedited)

Moving to brows next and the Brow 1980 Volumizing Pomade ($33 CAD | £26 | $24 USD individually) has fit into my brow routine very nicely. I find when I keep on top of dying my brows I don’t need to pay so much time in the morning ‘doing them’ so this has been perfect to quickly brush through to fill any sparce gaps and give some volume and hold! I have the shade brown and it leaves my brows looking natural yet groomed and the formula isn’t flaky or crispy. There is only 2.4g of product though so this one definitely feels pricier than the other products based on that!


Lastly, and in my opinion the star of the show – the Clean Lash Lengthening Mascara ($36 CAD | £28 | $26 USD individually). This is a tubing mascara and oh my god have I been missing out. I have watery eyes and usually go for waterproof mascaras which still usually smudge halfway through the day. Not with this! The bristles make it easy to coat my lashes and it works well to lengthen. There are no clumps or flakes and definitely no smudging as the day goes on! Although this doesn’t give as much volume as some mascaras, I am a convert! I took this on my recent holiday to Mexico too and like I said, I am so impressed by the zero smudging or flaking! I still use my usual Nivea bi-phase eye makeup remover with this which works great!


merit brow 1980 clean lash mascara brush

Let’s also take a minute to talk about the packaging – I am in love! It feels weighty and so luxurious, I love the black and gold! The Solo Shadow also has a very satisfying extra click to it to make sure you have screwed it closed tightly enough. These are on the pricier side and I was hoping for a little more lasting power with the Solo Shadow but there is no doubt these are beautiful products and I will definitely be taking a look at their blush and lip oil next! 


merit signature bag review

Have you tried MERIT before? Or what’s on your wish list?


*denotes a PR sample that was sent to me.

All opinions are my own. Affiliate links used.

See my full disclosure here.


Danielle xx


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  1. OMG sounds like a dream! Hearing your thoughts on these products got me so excited to try them out myself. That Clean Lash Lengthening Mascara sounds like exactly what I need for my watery eyes. And can we talk about that packaging? So chic! xx

    Lenne |

    1. Isn't it beautiful! I am obsessed wiht the packaging! The porducts aren't half bad either! xx

  2. I have always wanted to try Merit just on the packaging alone! So glad you enjoyed these products. The mascara is now on my list of goodies to try from them!

    1. Hope you get to try them Kathrine! The mascara is incredible! xx

  3. I haven't heard of this brand, but Merit sound great! I'd like to try the mascara x

    Lucy Mary

  4. I have been wanting to try Merit Beauty. The mascara sounds excellent I am very picky when it comes to mascara. And I love the understated packaging.

    Allie of

  5. I haven't heard of the brand MERIT before, but I love that they're vegan and cruelty-free! The products in The Eye Set look great! The eye shadow is a nice neutral shade, and the mascara sounds amazing!

    1. Thank you for reading! I am loving the products, especially the mascara! xx

  6. the eyeshadow colour is right up my alley! so pretty! x

  7. Everything looks good, would love to try the mascara! <3

  8. Ooo Merit sounds amazing, I had never heard of them before. It's great that they're cruelty free as I only buy cruelty free! The mascara sounds really good!

  9. I have a Merit lipstick and have a long wish list! basically want to try everything! That eyeshadow is right up my street x


    1. Dying to try thier lipand cheek products now! xx

  10. I haven't heard of Merit, sounds lovely from what you've written. I do like the solo shadow shade, great for every day wear.

    Zoey | xx


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